Marketing & Social Media Support

Charities rely on marketing to find more support to their causes as well as sharing their inspiring work. However, the majority of small local charities lack knowledge about the basic principles to set up the right strategy that works for them. When having a successful marketing and social media plan, the benefits last for a long time.

Please have a look at the requested skills and submit your details. All of the skilled support requests are short-term opportunities. Depending on your time and skills you are welcome to do advisory sessions spread out over a few weeks.

 

Video Creation

Beneficiaries: Young People and Mental Health

The Brandon Centre helps young people in Camden and Islington with mental health issues. They have just celebrated their 50th anniversary, but they need some help creating a video with the young people they support.

Get in touch, if you are good at:

  • Creating video content

If you can commit to:

An hour for an initial meeting, half a day for filming and half a day for editing.

Website review

Beneficiaries: Young People and Mental Health

The Brandon Centre helps young people in Camden and Islington with mental health issues. They have just celebrated their 50th anniversary, but needs some help to bring their website become clearer for young who are trying to find the help they need.

Get in touch, if you are good at:

  • Improving website navigation, content and usability.

If you can commit to:

A one-off session with a follow-up would go a long way! Depending on your time and skills you are welcome to do advisory sessions spread out over a few weeks.

Branding Identity & Marketing  

Beneficiaries: young people  

Somali Youth Development Resource Centre (SYDRC) is a community-based organisation that works with primarily, but not exclusively Somali youth in Camden since 2000. SYDRC is unique in Camden as the only youth lead organisation providing activities and services for young people.  

There is much unfulfilled potential in this youth organisation if they have the right marketing strategy which will reward your efforts unexpectedly.  

Get in touch, if you are good at:  

  • Promotion/awareness of centre and services.  

  • Managing a social media platform/website effectively  

  • Resources to continue to manage / apply the above. 

If you can commit to:  

A one-off session with a follow-up would go a long way! Depending on your time and skills you are welcome to do advisory sessions spread out over a few weeks.  

 

PR, Branding & Google analytics

Beneficiaries: homeless people

Groundswell supports homeless people to deliver solutions to homelessness – including peer research, client involvement and tackling the health inequalities associated with experience of homelessness.

They’re seeking help for a few small things but receiving external support will surely have a huge impact.

Get in touch if you’re good at:

  • Upgrading Groundswell’s branded templates (letter head, reports, powerpoint etc.) to ensure they are within brand guidelines and easy to use.

  • Google Analytics, they have an account but have moved no further. A few hours to help us set up and understand how to use it, would go a long way.

  • PR expert to help them to quickly, safely and effectively reply to press enquires and not miss opportunities. Ideally, guidance around a PR/media policy would be very welcome.

 

Marketing & social media advice

Beneficiaries: young people

Within the development of the HS2, Maria Fidelis school had to say farewell to their park at Hampstead Road which was home to their Multi Games Use Area where the local youth basketball players would go and play regularly.

In October 2018, Camden Giving has funded the school to build a new Camden Basketball Club. The club has been put together to develop grassroots basketball in the local community with sessions delivered once a week for 40 weeks. The club aims to participate in the London Local League and teach the kids not only play basketball, but also life skills.

As Social Media is a huge part of our the youth lives, the club would hugely benefit from support in marketing via social media and enhance the grow our network/participants even quicker.

 

Marketing support

Beneficiaries: children

The Kids Network supports children at a crucial time in their lives, in the lead up to and often during the transition from primary into secondary school and they do this by providing them with a volunteer mentor, a young professional from the local community.

Started in July 2016, The Kids Network is a successful grassroots volunteer led charity, but also facing some growing pains.

Get in touch, if you are good at:

  • Development of branding guidelines

  • Content creation

  • Templates for documents

  • Design of collateral e.g. pull up banners

If you can commit to:

Please sign up, if you would like to get in touch with them for an informal advisory one to one session.

 

Marketing & Social media

TCV, the community volunteering charity, works every day across the UK to create healthier and happier communities for everyone by connecting people and green spaces to deliver lasting outcomes for both. As each community and the people living there have different needs, they strive to improve wellbeing, conserve a well-loved outdoor space or bring people together to promote social cohesion, combat loneliness or enhance employment prospects.

Green Gyms, as part of TCV, are fun and free outdoor sessions where people are guided in practical activities such as planting trees, sowing meadows and establishing wildlife ponds. Unlike other conservation projects, the emphasis is very much on health and fitness - volunteers warm up and cool down in preparation for a range of light to vigorous activities to suit all abilities.

They’d love to get support with high quality photos and videos of the Green Gym and their volunteers to showcase their work. They’d also welcome advice, tips and tricks on developing a social media strategy, and potentially a social media training to their staff on this!